Profile: Rachel Pimm

pimm2

Rachel Pimm, documentation from Garden City, 2013. Image courtesy the artist.

The words have become prominent in recent decades: recycling, sustainable, ecological, organic. The words are markers of moral aspiration, things that we should be aiming for in order to be more at balance with the planet that we inhabit. With almost 7.5bn humans alive at the moment, how we make use of this planet perhaps hasn’t changed so much the past one hundred years, but the rhetoric with which we justify it certainly has. It’s a dark irony that is legible in the stacks of plastic laminate signs thrown around countless hotel bathrooms reading, ‘Help save the environment: please re-use your towel!’, or the absolution of throwing your empty beer tin into the recycling bin only for it to be freighted halfway across the globe and eventually melted down in a high-energy exchange process. Take a look around you right now: we palliate the industrial web we have woven around ourselves with potted plants, ‘daylight’ bulbs and Taste of Nature® snacks. Continue reading

Advertisements